Coach Onboarding Hub

The Basic Program

Week pattern: A–B–A → B–A–B → repeat. Squat and deadlift every session. Press and bench alternate. After 3–6 weeks, introduce the power clean (5 × 3) to alternate with deadlift on Day B.

Power Clean Timing

Sooner (3 weeks): young, healthy, progressing fast, athletic. Later (6+ weeks): older, injury history, slower progression. Skip entirely: knee/shoulder/back pain, can't jump.

Weight Increases Per Session

Critical Rule: Members Should Not Fail Lifts

Squat failures: Avoid at all costs — damages confidence AND disrupts programming. Bench failures: Avoid when possible. Press failures: Expected — most sensitive lift, smallest muscles. If reps are slowing significantly, throttle back before hitting the wall.

First Programming Change — Light Day

When the squat is slowing down, introduce a Wednesday light day.

Women's Programming — Neuromuscular Efficiency

Women recruit fewer motor units per set than men (~70% vs ~85–90%). Sets of 5 may not provide enough stress for continued adaptation. Common misdiagnosis: "She needs to eat more." Actual cause: She needs heavier load exposure per set.

Apply to all lifts simultaneously except power clean. Make the switch as soon as the bar starts slowing down. Same total volume (15 reps), but heavier load per set = more motor unit recruitment.

Proactive Programming — Three Questions

1. Where are they in the NLP right now?
2. What's the next programming change?
3. When do I expect to need it?

Recovery factors: Nutrition · Sleep · Life stress · Competing activities · Attendance consistency

Daily — After Each Block of Sessions

• ☐ Vacuum all floors (training floor and common areas)
• ☐ Take out trash (all cans)

Daily — Before Each Block of Sessions

• ☐ Wipe down toilet
• ☐ Wipe down sink
• ☐ Stock paper towels
• ☐ Stock toilet paper

Weekly

• ☐ Mop training floor
• ☐ Mop bathroom floor
• ☐ Dust cubbies and rack panels
• ☐ Clean metal boards (whiteboard / record board)
• ☐ Dust plate trees and bar holders
• ☐ Clean windows

Mail Pickup

• ☐ Tuesday
• ☐ Friday

Convert prospects by coaching — not selling. Remove uncertainty, and the decision makes itself. If closing feels hard, something earlier was skipped.

The Six Steps

1. Their Why. Listen first. Ask open questions. Let them talk 70%+ of the time. Repeat their words back.
2. Reframe Strength. Connect strength to their life outcomes. Use their language. Bones, balance, pain, independence.
3. Preempt Fear. Name their concerns before they do. Age, injury, intimidation, cost. Share a matching member story.
4. Coach. This is the sales pitch. Coach the squat. Let them feel what coaching is like.
5. Ask. Direct. Simple. "Do you want to sign up?" Silence after asking is okay.
6. Schedule. Momentum, not negotiation. Move immediately to logistics. State pricing without hesitation.

Four Buying Triggers

• · Emotional Safety — They feel understood and not judged. You listened before you explained.
• · Physical Proof — They felt coaching work on their body.
• · Future Clarity — They can see themselves here long-term.
• · Friction Removal — No unanswered questions about money, schedule, or next steps.

Do This / Not That

Pricing Script

The intro session bridges the Free 30 and regular group training. One-on-one session — $185 includes the intro + first free week of training. After the first week, billing starts at $28/session or $365/month.

What to Cover

• ☐ Teach remaining lifts — squat and press (deadlift covered in Free 30)
• ☐ Take measurements — body weight, relevant measurements
• ☐ Set up Digital Logbook — create profile, enter initial data
• ☐ Establish rack heights — they'll forget, but give them the info
• ☐ Program overview — Day A (squat, press, deadlift) / Day B (squat, bench, deadlift)
• ☐ Walk through what sessions look like — squat every workout, small weight additions, coaching every session, own rack
• ☐ Answer questions

Time-Saver Option

If the prospect converts during the Free 30 and has time, extend into a full intro on the spot. Saves a separate appointment and gets them started immediately.

After the Intro

• ☐ Book their first session
• ☐ Bulk enroll them on the schedule
• ☐ They show up and start training

For every member you coach, you should be able to answer these three questions at any time. This prevents reactive programming and builds member trust.

1. Where are they right now? Moving toward their goal or away from it? Judgment-free, fact-based assessment.
2. What's the next programming change? Know the next adjustment before it's needed. Critical for 45+ demographic: smooth upward trajectory — hard the whole time, but never insurmountable.
3. When do I expect to need that change? Rough timeline: next week? Two weeks? Just be aware and watching.

Every lead response should demonstrate that you read what they wrote and understand their situation. Generic responses kill conversions.

Response Timing

Target: 30 minutes during work hours. Maximum: 3 hours before the lead starts doubting. The CRM auto-text fires on booking — your job is to follow up quickly with a personalized response.

Response Framework

1. Acknowledge their specific situation — reference what they actually said (injury, goal, concern, life context).
2. Connect to what we do — "We help people in your situation all the time." Reference specific outcomes: bone density, chronic pain, fall prevention.
3. Send a relevant member story — if a video matches their situation, send it.
4. Create a conversation — ask a follow-up question.

Confirm upcoming Free 30 sessions 24–48 hours before to minimize no-shows. Especially important for ad-generated leads who may not realize this is a 1-on-1 appointment.

Confirmation Sequence

1. Call first — confirm date, time, and that the assigned coach will meet them at the gym.
2. If no answer, text via CRM — "We're planning to have [coach name] meet you at the gym on [day] at [time]. If we can't confirm, we'll need to cancel and reschedule. Please let us know!"
3. If still no response → cancel — cancel in Pike13, update CRM status, leave a note on the contact record.